Rubbermaid Case Study

The potential impact on consumer loyalty and brand integrity alone made the extra effort to develop the right antimicrobial solution more than worth it for both Microban® and Rubbermaid.

Rubbermaid

Microban® and Newell Brands have been in partnership for more than a decade. Microban technology can be found in a number of consumer and commercial Rubbermaid products, including sink ware, coolers and commercial high chairs.

In development of the customized antimicrobial solution for coolers, the Microban Research and Development team had a challenging task to integrate the technology in a way that would have real world impact. There can be a disconnect between efficacy in the lab versus efficacy in the real world, but the Rubbermaid team was committed to putting a better product on the market that was truly enhanced to make consumers lives easier.

We all know the neglect that coolers often face, but as an integral part of our busy lifestyles, having a cooler that remains cleaner between cleanings can make a difference in the lives of consumers.

Rubbermaid coolers featuring Microban technology are treated with a customized formulation of Microban’s ZPTech® technology. ZPTech has been shown to be effective against a broad spectrum of bacteria, mold and mildew, both in the lab and in real world applications. In order to show the true efficacy of the technology, the team at Microban developed an experiment to duplicate usage of the cooler in the real world. Treated and untreated coolers were inoculated with a small amount of beer and stored in a garage for a period of 3 weeks. This is not an uncommon occurrence in our real lives, following a camping trip or tailgating party, where the cooler gets put away with a little leftover liquid floating around inside.

Three weeks later, the coolers were opened. The untreated cooler had grown mold and had an extremely strong and unpleasant odor. The treated cooler still had the liquid present, but there was no mold, mildew or pungent odor.

The potential impact on consumer loyalty and brand integrity alone made the extra effort to develop the right antimicrobial solution more than worth it for both Microban and Rubbermaid.


Rubbermaid Coolors 1
Rubbermaid Coolors 2
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Visit Rubbermaid.com to view or shop for products with Microban antimicrobial protection such as coolersenhanced sink mats, dishpanssink rackswire dish drainers, and more.