Rubbermaid Case Study

The Microban® brand provides a powerful tool for communicating the benefits of antimicrobial protection to Rubbermaid consumers.

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Rubbermaid

Sinkware is an extremely competitive product category with little product differentiation. Microban® antimicrobial protection helps prevent the growth of odor causing bacteria and provides the Rubbermaid sinkware line with a compelling point of difference valued by the consumer. The Microban® brand provides a powerful tool for communicating the benefits of antimicrobial protection to their consumers at the point of sale. The Rubbermaid team has leveraged strong consumer interest in the Microban brand and technology to increase their retail shelf space and distribution while maintaining their price position versus their competitors.


Visit Rubbermaid.com to view or shop for products with Microban antimicrobial protection such as enhanced sink mats, dishpans, sink racks, wire dish drainers, and more.