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In 2015 we embarked on a partnership to revolutionize the consumer carpet industry. In our continuing efforts to evolve our product line, provide the highest quality materials available to our customers, we partnered with Microban International.
Chris Johnson, Senior Vice President of Sales, Phenix Flooring
Solutions that help keep carpeting cleaner for longer have been on the minds of consumers and carpet manufacturers for decades. A simple google search for how to clean your carpets produces hundreds if not thousands of results and tips from people all around the world to address this common concern. There have been numerous efforts to address consumer demand for carpets that support the trend toward healthier, cleaner homes, but none have been fully successful at meeting the consumer need and search for the best carpet on the market.
Microban began a relationship with Phenix Flooring to address this unmet need in the market.
The team took stock of all of the previous attempts at creating a carpet product to fill this gap in the marketplace, and set out to develop the best carpet that included both a systems approach to remaining cleaner and fresher for longer, and met consumers’ high expectations for a specific look and feel of the carpets they purchase.
Several years of research, development and product trials led to the development of The Cleaner Home Collection.
This revolutionary carpet combines three technologies for a carpet that works harder for the consumer. The team of scientists at Microban worked closely with the manufacturing facility for Phenix Flooring to customize a zinc-based solution to inhibit the growth of stain and odor causing bacteria, mold and mildew in the carpet. The unique properties of Microban ZPTech® technology have been shown to provide superior protection against a broad spectrum of microorganisms and is bluesign® approved as a solution for sustainable textile production. The customized process and approach to incorporate Microban ZPTech technology during the manufacturing process required persistence and flexibility, but ultimately yielded a product that is the first-of-its-kind in the consumer carpet industry.
The partnership between Phenix Flooring and Microban extends beyond the innovative technology and product development efforts that went into the creation of the best carpet on the market. The Cleaner Home Collection by Phenix is featured on www.thecleanerhome.com by Microban. This lifestyle focused website offers tips and content for consumers seeking healthier lifestyles at home, at work, with family, and beyond. The Cleaner Home Collection is featured throughout many content articles on the site, and a devoted partner page offers consumers a simple where to buy section that can locate their closest Phenix Flooring carpet dealer using a zip code lookup system.