MICROBAN AND CELLULARLINE CASE STUDY

A partnership that is protecting your smartphone in more ways than one.

Cellularline, the European market leader in accessories for smartphones and tablets, has partnered with Microban® to innovate protective phone cases and glass screen protectors with built-in antimicrobial protection. Eleonora Pierandrei, Marketing Manager at Cellularline explains how this innovative solution came about.

Black and white Cellularline logo

The Company: Cellularline Group

Cellularline Group is a European market leader in accessories for smartphones and tablets, holding the top place in Italy, Switzerland, and much of mainland Europe. The company is built on nearly 30 years of experience, originating in the beautiful region of Reggio Emilia in Northern Italy and expanding across Europe to employ more than 200 employees. Cellularline Group is now a publicly traded company listed on the STAR Segment of the Italian Electronic Stock Exchange and boasts an intercontinental distribution network covering more than 60 countries.

The Cellularline brand offers an extensive range of smartphone accessories divided into three significant categories – charge and utility, voice and sport, and protection and style – to meet the latest technological trends, and promises to combine excellence and quality with simplicity of use for all of its products.

Mbns20 microban partner cellularline products 2

The Challenge: The Mobile Vector

Smartphones come everywhere with us and, for many, they have become indispensable in our professional and social lives. However, this can allow them to harbour the microbes that we naturally pick up in the course of our day. Most users rarely clean or disinfect their handsets, and frequent contact with our hands, face and other contaminated surfaces can easily deposit microbes on the glass screen and surrounding case. In fact, it’s well documented that smartphones play a role in the transmission of microorganisms; a study by the London School of Hygiene and Tropical Medicine reported that one out of every six smartphones is contaminated with faecal matter.

The Solution: Redefining Smartphone Protection

Microban® has partnered exclusively in Europe with Cellularline to design and develop a range of smartphone cases and tempered glass screen protectors treated with certified antimicrobial technology to help prevent the growth of microbes on the surface.

Eleanora explained: “At Cellularline, we pride ourselves on delivering innovative solutions that are in-line with current technological trends. We noticed a distinct gap in the market as consumers were becoming more conscious of the impact of microbes in their daily lives. Microban® was able to offer us the experience and expertise to incorporate a solution into our cases and screen protectors that helps to prevent the growth of microbes, without the need for us to compromise on quality, brightness of display or tactile feel.”

"We really saw the potential for antimicrobial technology to work across our different product ranges, and the Microban® team had the experience of working with all kinds of materials to know the right technologies to choose for the rendered glass and rubber cases."

- Eleonora Pierandrei, Marketing Manager at Cellularline

As the global leader in antimicrobial additives, Microban® incorporates lasting protection into products to complement conventional surface disinfection.

Eleanora continued: “Despite extensive literature on the need to clean our phones, it is easy to forget to disinfect them as we go about our daily lives. Microban incorporates antimicrobial technology into the manufacturing of our screens and cases, giving our consumers the confidence of lasting product protection that doesn’t wear away with extensive use. We really saw the potential for antimicrobial technology to work across our different product ranges, and the Microban team had the experience of working with all kinds of materials to know the right technologies to choose for the rendered glass and rubber cases. They really supported us – particularly our R&D teams – in finding the right solutions for our products and getting them to market quickly.”

The Benefits: Built-In Antimicrobial Technology for Added Peace of Mind

  • Cellularline customers benefit from the unique selling point of complete protection for their smartphone with accessories that defend against scratches and falls, and stay cleaner in-between cleans. While not a substitute for regular cleaning, the added protection from Microban® helps to prevent the growth of microbes 24 hours a day, 7 days a week.
  • With Microban® technology, Cellularline’s smartphone accessories will keep that brand-new feeling for longer. The antimicrobial technology helps to protect products from the growth of potentially degrading microbes, serving to extend the lifetime of each article.
  • Incorporating Microban® antimicrobial additives into the manufacturing of smartphone screens and cases ensures that it becomes an inherent feature and won’t wash off or wear away, even after extensive use, to last the expected lifetime of the product.
  • Microban's in-house regulatory department and marketing team have a comprehensive knowledge of the Biocidal Products Regulation (BPR) and Environmental Protection Agency (EPA) policies to guide partners with their antimicrobial claims across Europe and North America respectively.

Learn More: A Winning Partnership

Learn more about Microban's partnership with Cellularline today.