Microban®: Your Innovation Partner
Microban® is the global leader in built-in antimicrobial product protection. We pride ourselves on being an innovation engine for companies worldwide, but our value proposition doesn't begin and end with our technology portfolio. As a Microban® partner, you will benefit from a host of invaluable turnkey support services. Our industry experts become an extension of your own team, providing unrivalled marketing support, regulatory guidance and sales training. With more than 250 companies in our partner network, Microban® is recognized as a global Trustmark of antimicrobial performance.
Why Should You Partner with Microban®?
Leading Ingredient Brand
Utilised by 250+ companies on over a 1,000 products in more than 30 countries, the Microban® brand is a valuable trustmark. Our logo offers your customers reassurance that they’re getting products with durable and effective protection. With 60% B2C brand awareness, Microban® provides you with an distinct point of differentiation that is unmatched in the industry.
360° Technical Support
From initial concept to additive development and integration, our experienced technical team offer support throughout the creation of your Microban® protected product and beyond. Our state-of-the art laboratories allow us to perform validation testing to the appropriate test standard, followed by ongoing quality control testing throughout the course of your partnership. Each time your product has been successfully validated, you will receive a certificate to support this and any claims you might be looking to make about your product.
Claims Language Guidance
Microban's in-house regulatory department and marketing team have a comprehensive knowledge of the Biocidal Products Regulation (BPR) and Environmental Protection Agency (EPA) policies that regulate antimicrobial claims across Europe and North America respectively. Leveraging this knowledge, we will help ensure that your literature has the appropriate claims language approvals in place prior to product commercialization.
In-Depth Marketing Support
Microban® provides extensive online and offline marketing support to help ensure the success of our new partners. Your dedicated account manager can provide assistance on recommended product claims, sales training materials, and labelling/packaging concepts as well as a variety of other tools that will help you communicate the benefits of Microban® product protection to your customers. We will also offer assistance with building your social media presence, PR exposure, and online visibility.
Onsite Sales Training
As a Microban® partner, your commercial teams can benefit from in-depth sales training delivered onsite by one of our dedicated account managers. Training includes a scientific explanation about Microban® technologies, information on how to compellingly market a product with an antimicrobial or odor control feature, and an open-floor Q&A session.
Trade Show Support
Microban® will work with you to create your annual trade show calendar, pinpointing specific events that we can attend to support the promotion of your Microban® protected product. Acting as your dedicated antimicrobial and odor control specialist, you account manager will be there to answer any questions your customers may have about the technology.
Exclusive Partner Portal
As a Microban® partner, you will receive logins for our exclusive online partner portal. Available for use 24/7, the portal allows you to access a bank of information, including case studies, white papers, video content and sell sheets, in a plethora of different languages.
Microban® wins when our partners win, so we're dedicated to providing all you with the support you need to succeed. Among businesses polled, Microban® led in brand awareness, brand satisfaction and likelihood to recommend.
Increased Market Demand
A recent Gallup study revealed that 67% of consumers are concerned about exposure to bacteria in their everyday lives, with 72% believing antimicrobial/antibacterial products are effective at preventing bacteria, mold and mildew growth. By utilising the industry's most recognized antimicrobial and odor control brand, manufacturers like you can benefit from an increased purchase intent of up to 15%.
Low Risk Investment
When compared with alternative value creation strategies, such as increased advertising, line extensions and new product launches, incorporating Microban® solutions into your products is a low risk investment. Choosing to leverage a Microban® antimicrobial or odor control technology could facilitate a price point increase of up to 11%.