Leading Ingredient Brand
Utilized by 300+ companies on over 1,000 products in more than 30 countries, the Microban® brand is a valuable Trustmark. Our logo offers your customers reassurance that they’re getting products with durable and effective protection. With 60% B2C brand awareness, Microban® provides you with a distinct point of differentiation that is unmatched in the industry.
Microban® wins when our partners win, so we're dedicated to providing you with the support you need to succeed. Among businesses polled, Microban® led in brand awareness, brand satisfaction, and likelihood to recommend. That's why multiple industry leaders choose to work with us.
Claims Language Guidance
Microban's in-house regulatory department and marketing team have a comprehensive knowledge of the Biocidal Products Regulation (BPR) and Environmental Protection Agency (EPA) policies that regulate antimicrobial claims across Europe and North America respectively. We also possess an in-depth understanding of advertising laws and how these can impact product marketing in specific territories. Leveraging this knowledge, we will help ensure that your literature has the appropriate claims language approvals in place prior to product commercialization. This provides a massive safety net for your brand reputation and credibility.
In-Depth Marketing Support
Microban® provides extensive online and offline marketing support to help ensure the ongoing success of our partners. Your dedicated account manager can provide assistance on recommended product claims, sales training materials, and labeling/packaging concepts as well as a variety of other tools that will help you communicate the benefits of Microban® product protection to your customers. We will also help with building your social media presence, PR exposure, and online visibility.
Onsite Sales Training
As a Microban® partner, your commercial teams can benefit from in-depth sales training delivered onsite by one of our dedicated account managers. Training includes a scientific explanation about Microban® technologies, information on how to compellingly market a product with an antimicrobial or odor control feature, and an open-floor Q&A session.
Trade Show Support
Microban® will work with you to create your annual trade show calendar, pinpointing specific events that we can attend to support the promotion of your Microban® protected product. Acting as your dedicated antimicrobial and odor control specialist, your account manager will be there to answer any questions your customers may have about the technology. We will also help you develop appropriate marketing literature and sales tools for key events.
Exclusive Partner Portal
As a Microban® partner, you will receive logins for our exclusive online partner portal. Available for use 24/7, the portal allows you to access a bank of information, including case studies, white papers, video content, and sell sheets, in a plethora of different languages.
Commitment to Sustainability
Microban® is committed to developing antimicrobial technologies and odor control solutions that enhance product performance and longevity without negatively impacting the environment. Discover more about our sustainability initiatives.
360° Technical Support
From initial concept to additive development and integration, our experienced technical team offers support throughout the creation of your Microban® protected product and beyond. Our state-of-the-art laboratories allow us to perform validation testing to the appropriate test standard, followed by ongoing quality control testing throughout the course of your partnership. Each time your product has been successfully validated, you will receive a certificate to support this and any claims you might be looking to make about your product.
Global Supply Chain Capabilities
Headquartered in North Carolina, USA, Microban® has operations in North America, Europe, and the Asia Pacific. Established offices in China and Hong Kong cater specifically to customers across East Asia, South East Asia, and Australia. No matter where you are located, we can fully support your requirements.
Increased Market Demand
A recent Multi-sponsor Surveys study revealed that 72% of consumers are concerned about exposure to bacteria in their everyday lives. 64% said they'd be willing to pay more for a product with built-in antimicrobial protection. By utilizing the industry's most recognized antimicrobial and odor control brand, manufacturers like you can benefit from an increased purchase intent.
When compared with alternative value creation strategies, such as increased advertising, line extensions, and new product launches, incorporating Microban® solutions into your products is a low-risk investment. Choosing to leverage a Microban® antimicrobial or odor control technology could facilitate a price point increase of up to 11%.