Supporting Partners with Antimicrobial Product Marketing

Microban Antimicrobial Product Marketing Basics

The Microban® brand is a Trustmark, delivering durable and effective built-in antimicrobial product protection. Microban provides extensive marketing support to help ensure the success of our partners. Your Microban marketing representative can recommend product claims, sales training materials, and packaging concepts as well as a variety of other tools that will help you communicate the benefits of Microban antimicrobial product protection to your partners.

Microban Antimicrobial Research Shows Results

Microban also has an extensive library of market research across a breadth of product categories. This research provides our partners with the knowledge to deliver expert claims guidance and insight into potential market strategies for leveraging Microban antimicrobial product protection. The Microban marketing team also conducts custom research for partners to acquire category specific knowledge, which in turn can help with selling the Microban brand and antimicrobial benefits to their partners.

Perhaps the most important type of learning comes from other Microban partners who are leveraging the power of the Microban brand in their antimicrobial products already. We facilitate learning among partners by capturing partner best practices from a growing number of partners around the world so quality antimicrobial protection can feed further innovation. 

Retailer Familiarity with Microban

In addition to being a Trustmark, Microban is becoming a brand with household recognition, so your partners and consumers will be likely to engage. With 59% B2B brand awareness, retailers around the world recognize the power of the Microban brand, recognition our partners are leveraging to bring value to their consumers and their retail partners.1 The Microban brand can be found on over 1000 products of leading manufacturers with distribution at major food, drug, mass and home improvement retailers.

A History of Partner Satisfaction

Microban wins when our partners win, so we're dedicated to providing the marketing support they need to succeed. From durability requirements to marketing support and patent counsel, Microban supplies partners with thorough services to help partners seamlessly deploy new antimicrobial solution technologies. Contact us to learn more about how Microban supports our partners throughout the entire process.


Sources:

  1. Toluna Aggregate