Surfaces with frequent contact and infrequent cleaning regiments can create the perfect environment for bacteria to quickly multiply and grow. In a recent study, over 80% of restaurant patrons said they were concerned about the growth of microbes on door handles. Microban® antimicrobial protection prevents the growth of stain causing bacteria and works as an added level of protection keeping door handles cleaner for longer than ever before.
Microban recently conducted market research with consumers in the market for door hardware to measure the impact of Microban antimicrobial protection on consumer purchase preference. The research included a control cell in which consumers were asked to indicate their buying preference after viewing product concepts for the three leading brands currently on shelf at big box retailers. Features were listed as in store, and all three brands were priced at $99.00. In the second research cell, all other variables remained constant and Microban antimicrobial product protection was added as a feature for one of the leading brands.
The addition of Microban antimicrobial product protection increased consumer purchase preference for that brand significantly with a +18 point shift in market share; an increase of +56% in consumer purchase preference.
Nearly 7 out of 10 consumers are concerned about the presence of bacteria on the door handles and knobs in their homes and 8 out of 10 are interested in Microban product protection to help keep their door hardware cleaner. Microban antimicrobial product protection can provide an important benefit to your customers and valuable point of differentiation for your brand.
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