Turn a common consumer frustration into a product advantage
Washing machine odor can influence how consumers feel about their appliance, creating an opportunity for manufacturers to address a familiar pain point through product design.
Microban works with brands and manufacturers during product development to identify components where antimicrobial surface protection can add meaningful value. Integrated during manufacturing, the antimicrobial technology becomes part of the treated component, providing continuous surface protection against the growth of odor-causing microbes.
Why product protection matters in appliance design
Traditional approaches to washing machine odor typically begin once the problem is noticeable. Cleaning products and maintenance routines can help manage the problem, but they rely on repeated action after the conditions for odor have developed.
Built-in antimicrobial surface protection takes a more proactive approach, helping inhibit the growth of odor-causing microbes on treated surfaces before they can build up.
Watch the video below to hear how GE Appliances turned odor control into product innovation
From product development to launch and beyond: The Microban Partnership
Partnering with Microban means gaining more than a technology. It brings the expertise, resources, and global brand strength to help turn product innovation into commercial opportunity. From application engineers who work alongside your teams to integrate the right solution, to technical, regulatory and commercial specialists who help navigate the path to market, Microban supports every stage of the product journey. With a broad technology portfolio and the power of a recognized ingredient brand behind your product, we work alongside our partners to unlock opportunities, strengthen differentiation, and maximize long-term value.
FREQUENTLY ASKED QUESTIONS
How does Microban determine the most suitable antimicrobial additive for an appliance?
The most suitable antimicrobial technology is determined by several factors, including the material being treated, the desired level of efficacy, the manufacturing process, and where the finished product will be manufactured and sold. Our technical and regulatory experts work closely with appliance manufacturers to assess these requirements and recommend a solution that delivers the right balance of performance, compatibility and regulatory compliance.
Does Microban antimicrobial technology replace routine appliance cleaning?
No. Microban antimicrobial technology complements routine cleaning but does not replace it.
Which laundry appliance components may be considered for antimicrobial product protection?
Components frequently exposed to moisture and microbial growth can benefit from built-in antimicrobial surface protection. Depending on the appliance design and materials, Microban can help identify suitable components and recommend the right technology for integration during manufacturing.
