Because bathrooms are typically moist and warm, they can harbor significant microbial flora.
Not only that, but studies have shown that flushing a toilet can suspend microbial droplets in the air for hours. Incorporating Microban product protection into towels, shower curtains, bath mats and other bath textiles can help prevent product deterioration, stains and unpleasant odors due to microbial presence.
With Microban, you get more than science; you get a strategic partner. From the initial planning phases to assisting clients with regulatory approvals, we support our clients throughout the entire product development process. After collaborating during the planning phase, our talented engineers test numerous formulations in order to pinpoint the ideal mix of chemical properties for optimal antimicrobial and odor-capture protection and performance. Microban then assists its clients with patent protection and regulatory approvals.
The Name They Know and Want.
Microban is the global leader in built-in antimicrobial protection, and its name has awareness levels that rival those of other ingredient brands like Intel®, Gore-Tex® and Lycra®. The Microban brand will reassure your customers they’re getting durable, safe, effective antimicrobial protection—and it can help you drive purchase interest.
In fact, Microban recently conducted a study with consumers in the market for bathmats to measure the impact of its antimicrobial protection had on consumer purchase preference. The research included a control cell in which consumers were asked to indicate their buying preference after viewing product concepts for the three leading brands currently on shelf at retailers. Features were listed as in-store, and all three brands were of equal quality and price.
In the second research cell, all other variables remained constant, however Microban antimicrobial protection was added as a feature for one of the leading brands. The addition of Microban antimicrobial protection increased consumer purchase preference for that brand significantly with a +17-point shift in market share, amounting to an increase of +45% in consumer purchase preference.