Microban Launches The Cleaner Home

Jun 03, 2015

HUNTERSVILLE, N.C. (June 3rd, 2015) – Microban International. Ltd., the global leader in antimicrobial solutions, today announced the launch of TheCleanerHome.com, providing comprehensive information on consumer cleaning tips and home products using Microban. The site focuses on the bathroom, bedroom, kitchen, laundry room and living room, specifically pointing out problem areas or “hotspots” where bacteria, mold and mildew can grow and provides solutions for keeping the various areas of the home clean. The bathroom and kitchen experiences will be active on June 3, with the bedroom, laundry room and living room launching in July.

The interactive site leads visitors through more than 50 hotspots in the bathroom and kitchen, unveiling details on bacteria growth and best practices to combat unwanted microbes. In addition, there will be information on where to purchase products featuring antimicrobial solutions. The Cleaner Home showcases more than 160 products from more than 200 Microban global brand partners including Conair, Custom Building Products, Danco, DAP, Fluidmaster, Daltile, Moen, Rubbermaid, Petmate, Quickie and Laticrete.

“Thecleanerhome.com is the first, ‘one-stop shopping’ resource that provides consumers with easy to understand solutions for keeping their homes cleaner and safer for their families,” said Richard Chapman vice president of global marketing for Microban International. “We have the best experts and brand partners in the category available to answer questions. With this site, consumers now have easy access to all the information they need to make the right decisions to create and maintain a cleaner home.”

The site will feature weekly blog posts from Microban expert contributors and guest bloggers with relevant content on cleaning tips and short cuts around the home for target audiences.

The launch of the site will include digital promotions through Facebook, Twitter and YouTube, online leaderboard ads targeting lifestyle and design blogs, targeted radio spots on Pandora with companion banners, and advertisements on podcasts focusing on lifestyle, home furnishings and design.

Tch Kitchen Render Press Release

About Microban

Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Europe and Asia.