Hemitextil: the international trade fair for home and contract textiles
Microban International kicked off the new year in Frankfurt, Germany with a booth at Heimtextil.
Taking place from 10-13 January, the event welcomed more than 44,000 visitors from over 120 countries across the industry, promoting and celebrating all things home and contract textiles.
Microban: keeping homes fresh with smarter textiles
As the pandemic forced many consumers to work remotely, homes became the new office, classroom, and entertainment venue. This drove further demand for home textiles with enhanced durability and cleanliness.
Built-in antimicrobial and odor control technologies actively prevent microbial growth on textile products, even in ideal temperature and humidity conditions. The result is cleaner, fresher home textiles that last longer and help reduce energy consumption.
The booth: the hub for product protection expertise
Located in Hall 11 at Stand D20, the Microban booth invited visitors to explore leading antimicrobial and odor control solutions. The journey took people all the way from technology integration to the final treated product.
Pictured (l-r): Vishal Raina, Marsha Reier, Brian Aylward, and Dogan Reuter
A feature wall showcased partner products from KORHANI Home, Slip-X, Manchester Mills, American Textile, Standard Textile, and Jaspal Home, highlighting an array of treatable materials including bed linens, mattresses, towels, and rugs.
The booth also demonstrated how brands and retailers can effectively communicate the product's antimicrobial properties to consumers through packaging concepts, hangtags, labelling, and the use of the Microban Trustmark.
Technology showcase: debuting DuraTech™ by Microban®
With a focus on more sustainable technologies, Microban debuted its newest formulation for textiles at the show - DuraTech by Microban.
DuraTech is a heavy-metal-free solution for cotton fabrics. Proven to inhibit bacterial growth by up to 99.99% and reduce odor by up to 99% even after 75 home launderings, visitors were intrigued to learn more about this exciting innovation from Microban.
Saying 'auf Wiedersehen' to Future of Home Textiles
It was a pleasure to connect with a variety of industry experts at Heimtextil and continue to support many household names in developing cleaner, fresher home textiles that are better for the environment.
Thank you to those who stopped by our booth, chatted with the team, and displayed unreal levels of support for our evolving textile technology portfolio.