Microban® and SFX Sleep® unveil innovative Microban Fresh and Clean 360® antimicrobial-treated fiber-filled pillow

Microban has partnered with SFX Sleep to create the latest innovation that provides a more refreshing sleep experience – the Microban Fresh and Clean 360 Antimicrobial-treated Fiber-filled Pillow. This partnership unites Microban's trusted brandmark with SFX Sleep's commitment to ultimate comfort, ushering in a new era of clean, refreshing, and rejuvenating sleep products.

Mbns23 Microban Partner SFX Packaging Mock up

A pillow that goes beyond conventional expectations

Microban's market-leading expertise in antimicrobial technologies combined with the brand's value as a Trustmark has culminated in creating a pillow that goes beyond conventional expectations. This pillow is crafted with a proprietary fiber-filled material that provides exceptional support and boasts an innovative antimicrobial extended freshness backed by a brand that consumers recognize. Microban antimicrobial product protection ensures that the pillow remains fresh and protected from the growth of stain and odor-causing bacteria, mold, and odors, creating an environment that promotes extended freshness night after night.

"The Microban brand continues to resonate strongly with the home textiles consumer, with brand awareness over 70%. This significant brand recognition, along with the fabrication expertise of our new partner, SFX Sleep, resulted in the new Microban Fresh and Clean 360 Antimicrobial-treated Fiber-filled Pillow,” said Maria Diefenbach, North America Brand & Marketing Communications Manager at Microban.

"We will continue to develop and expand the Microban brand into relevant products that make everyday experiences for consumers cleaner and fresher. We want to offer products like this pillow that showcase our ability to bring our brand and best-in-class solutions to our customers and provide them peace of mind."

Microban Fresh and Clean 360 Antimicrobial-treated Fiber-filled Pillow redefines well-being not only by having an added level of product protection but also by offering a luxurious and comfortable feel that envelops users in a cocoon of relaxation. The carefully engineered design perfectly balances plushness and support, catering to various sleep preferences.

Mbns23 Microban Partner SFX Pillow cut out

Features and benefits of the Microban Fresh and Clean 360 antimicrobial-treated fiber-filled pillow

  • Proven antimicrobial technology: The pillow is manufactured with built-in Microban antimicrobial treatment to inhibit the growth of stain and odor-causing bacteria, mold, and mildew.
  • Optimal cooling: Carefully designed with breathable fabrics and fill that deliver a cooler sleep experience.
  • Premium comfort: Enjoy the epitome of comfort with the proprietary fiber-filled material, paired with an ultra-soft fabric for a cloud-like supportive feel.
  • Fresh and Clean 360: Experience improved breathability and odor-reduction, promoting a cleaner, fresher sleeping environment.
  • Durability: Crafted with high-quality materials, this pillow ensures long-lasting comfort and support.

“SFX Sleep is pleased to announce that it has partnered with Microban to introduce the “Fresh & Clean 360® Antimicrobial Treated Fiber-Filled Pillow. This new product will be added to our cooling pillow lineup coming soon to digital marketplaces (late September 2023) and has been independently tested to be one of the top-performing all-night cooling pillows in the market today.”

John Beliveau, CEO and Co-Chairperson of SFX Sleep

For those seeking the ultimate combination of comfort and rejuvenation, the Microban Fresh and Clean 360 Antimicrobial-treated Fiber-filled Pillow will be available exclusively online from Fall 2023.