Microban International partners with SFX Sleep®

Sep 06, 2023

HUNTERSVILLE< NC, 09/07/23 Microban® International, the global leader in antimicrobial technologies, is partnering with SFX Sleep to create the latest innovation that provides a more refreshing sleep experience – the Microban® Fresh and Clean 360® Antimicrobial Treated Fiber-Filled Pillow. This partnership unites Microban's trusted brandmark with SFX Sleep's commitment to ultimate comfort, ushering in a new era of clean, refreshing, and rejuvenating sleep products.

Microban's market-leading expertise in antimicrobial technologies and the brands value as Trustmark creates products that enhance everyday living has culminated in creating a pillow that goes beyond conventional expectations. This pillow is crafted with a proprietary fiber-filled material that provides exceptional support and boasts an innovative antimicrobial extended freshness backed by a brand that consumers recognize. Microban antimicrobial product protection ensures that the pillow remains fresh and protected from the growth of stain and odor-causing bacteria, mold, and odors, creating an environment that promotes extended freshness night after night.

"The Microban brand continues to resonate strongly with the home textiles consumer with brand awareness over 70%. This significant brand recognition, along with the fabrication expertise of our new partner, SFX Sleep, resulted in the new Microban® Fresh and Clean 360® Antimicrobial Treated Fiber-Filled Pillow,” said Maria Diefenbach, North America Brand & Marketing Communications Manager at Microban. "We will continue to develop and expand the Microban brand into relevant products that make everyday experiences for consumers cleaner and fresher. We want to offer products like this pillow that showcase our ability to bring our brand and best-in-class solutions to our customers and provide them peace of mind."

Microban® Fresh and Clean 360® Antimicrobial Treated Fiber-Filled Pillow redefines well-being not only by having an added level of product protection but also by offering a luxurious and comfortable feel that envelops users in a cocoon of relaxation. The carefully engineered design maintains the perfect balance between plushness and support, catering to a variety of sleep preferences.

Key Features of the Microban Fresh and Clean 360® Antimicrobial Treated Fiber-Filled Pillow:

Antimicrobial Technology: Built-in Microban® antimicrobial treatment to inhibit the growth of stain and odor-causing bacteria, mold, and mildew.

Optimal Cooling: Carefully designed with breathable fabrics and fill that provides a cooler sleep experience.

Premium Comfort: Proprietary fiber-filled material paired with a super soft fabric for a cloud-like supportive feel.

Fresh And Clean 360®: Enhanced breathability and odor-reduction for a cleaner, fresher sleeping environment.

Durability: Crafted with high-quality materials to ensure lasting comfort and support.

SFX Sleep is pleased to announce that it has partnered with Microban to introduce the “Fresh & Clean 360® Antimicrobial Treated Fiber-Filled Pillow” said John Beliveau, CEO and Co-Chairperson of SFX Sleep. “This new product will be added to our cooling pillow lineup coming soon to digital marketplaces (late September 2023) and has been independently tested to be one of the top-performing all night cooling pillows in the market today.”

For those seeking the ultimate combination of comfort and rejuvenation, the Microban® Fresh and Clean 360® Antimicrobial Treated Fiber-Filled Pillow will be made available exclusively online. Please visit www.sfxsleep.com to learn more. Embrace the future of fresh, luxurious sleep today.

About SFX Sleep

SFX Sleep is an innovative company focused on offering the most comfortable products to help the world sleep and live better and remains the leading choice for retailers looking to offer a more comprehensive and well-merchandised assortment of bedding and home comfort products with the latest innovative features and benefits. For more information, please visit www.sfxsleep.com.

About Microban International

Part of Barr Brands International (BBI), Microban International is home to the most trusted and well-known global brands in the antimicrobial, odor control, and sanitization / disinfection markets – Microban® and Ultra-Fresh®. Our organization has experienced over 100 collective years of growth and has revolutionized the industry. As the global leader, our proactive systems keep products cleaner, and control odors better by preventing problems before they start. Microban International drives innovation by combining science and creative solutions that enhance high-quality consumer, textile, industrial and medical products around the world. Today, the Microban and Ultra-Fresh brands and our technologies are featured on thousands of products worldwide. The company is headquartered in North Carolina with operations in North America, Europe, and Asia Pacific. For more information, please visit www.microban.com.