HONG KONG (August 24, 2020) - Samsonite Asia has announced the launch of its latest travel collection enhanced with antimicrobial technology. The range has been developed in collaboration with Microban International, the global leader in antimicrobial technologies and odor control solutions.
As the world's leading luggage brand, Samsonite® is always keen to provide solutions to ease the mind of travellers. That’s why this exclusive travel range features lasting product protection against stains, odors and premature degradation caused by microbes.
The Antimicrobial Travel Essentials Collection consists of a range of travel products, including mask pouch, luggage cover, backpack cover, packing cube set, neck pillow cover and luggage handle wrap set. Microban® antimicrobial technology is applied to the fabric of each product as a durable finish and works 24/7 to prevent the growth and reproduction of microbes on the surface. The result is a travel product that stays cleaner and fresher in-between cleans, allowing travellers to rest easy and focus on the journey ahead.
Commenting on the collaboration between the two leaders in respective industries, Mr. Subrata Dutta, President of Asia Pacific at Samsonite, said, "We are very excited to be working with Microban International on this mission to provide upgraded product protection for everyday travellers. Travellers take their bags everywhere on the journey, be it through airport security or to the places they visit for stay, work and recreation. We felt that adding Microban® antimicrobial protection to our Samsonite® travel bags and accessories was a proactive approach to helping products stay protected."
Graham Harvey, International Group Director at Microban International, commented: “Microban® is honoured to be partnered with Samsonite® on their latest travel collection. They are a renowned brand name in the luggage industry and their products represent an ideal application for antimicrobial product protection. By offering travellers a choice of functional and proactive accessories, Samsonite® will definitely be helping to alleviate unwanted stresses during every journey.”
Samsonite® plans to launch its Antimicrobial Travel Essentials Collection across multiple brands under the Samsonite® Group, including American Tourister®. Travelers can expect to see the collection expand to include luggage and other products later in 2020.
For more information, visit Samsonite's official partner page.
Founded in 1910, Samsonite® is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite® has excelled since its inception in a number of industry firsts. Samsonite® offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite® helps travelers’ journey further, with ever-lighter and stronger products. For more information, please visit www.samsonite.com
Samsonite® is a registered trademark of Samsonite IP Holdings S.àr.l. ©2020 Samsonite IP Holdings S.à r.l. All Rights Reserved.
Part of Barr Brands International (BBI), Microban® is the global leader in antimicrobial technologies and odor control solutions. Its proactive systems keep products cleaner, fresher and more durable by preventing microbial problems before they start. Microban® combines science with creative solutions to enhance high quality consumer, textile, industrial and medical products around the world. Today, the Microban® brand and technologies are featured on thousands of products in more than 30 countries.
Microban® technology is not designed to protect users or others from disease-causing microorganisms or viruses, and is not a substitute for normal cleaning practices. Microban® is a registered trademark of Microban Products Company.
Key Contact Information
Microban International, Ltd. – Media Relations
Tel: +44 (0) 1543 464 070