New York Home Fashions Market Week 2023: Microban Recap

Mar 28, 2023

Microban Team at NY Home Fashions Market Week 2023

New York Home Fashions Market Week is an semi-annual event that takes place in New York City and is hosted by the Home Fashion Products Association (HFPA). The event is typically held twice a year, in the spring and fall, and brings together home textile manufacturers, retailers, designers, and industry professionals from all over the world. It provides a unique opportunity to network, learn, and showcase products in one of the world's most vibrant and competitive markets.

From the bedroom to the bathroom: The growing interest in sustainable home textiles and products

A common theme that emerged from this year’s spring event was the importance of products that not only look good but are built to last. Several factors are behind this trend:

  1. Cost-effectiveness: With the cost of living rising, consumers want to get the most value for their money, and longer-lasting textiles and home products can provide just that. By investing in more durable products that stay cleaner and fresher for longer, consumers can save money in the long-run by not having to replace their products prematurely and less frequently.

  2. Environmental impact: Textiles with a longer lifespan generate less waste, helping consumers and industries reduce their environmental impact and support a greener future.

  3. Convenience: Consumers want textiles that can keep up with their demanding schedules, are easy to keep clean, and can withstand regular use.

  4. Emotional attachment: It's not uncommon for consumers to form emotional attachments to their favorite textiles, whether it's a cozy blanket or a favorite set of sheets. Textiles with a longer lifespan enable consumers to keep these beloved items for longer, providing a sense of comfort and familiarity.

Microban: Leading the way in sustainable textile innovation

NY Home Fashions Market Week 2023 Team photo

Microban were thrilled to participate in New York Home Fashions Market Week, where we showcased our latest innovations for more sustainable textiles. Our showroom which was hosted by SFX Sleep was a hub of activity, with attendees eager to learn more about our metal-free, antifungal solutions - MicroGuard.

By incorporating antimicrobial additives into home textiles and products, manufacturers can provide long-lasting protection against bacteria, mold, and mildew growth. This not only helps to maintain the hygiene and freshness of the product but also prolongs their lifespan, reducing the need for frequent replacements. With the increasing demand for sustainable and high-performance home textiles, antimicrobial solutions have become a popular choice for retailers, brands and manufacturers alike seeking to create innovative products.

Take a look at our event highlights below

Thank you from Microban team

Microban thanks attendees for their interest and enthusiasm at this year's event, which has inspired us to continue pushing the boundaries of sustainable and effective antimicrobial solutions. We look forward to continuing our collaboration with the home textile industry and supporting the development of a more sustainable future.

Once again, thank you for visiting us at New York Home Fashions Market week, and we look forward to seeing you at the next one!

Don’t miss out on the opportunity to enhance your home textile products with next-gen antimicrobial solutions.