Great Dane launches ‘Great Doesn’t Stop’ campaign at TMC 2019

May 06, 2019

In addition to launching their new campaign, Great Dane showcased a variety of innovative products such as the refrigerated transport Everest reefers with built in Microban antimicrobial technology that prevents the growth of bacteria, mold, and mildew. As food safety regulations tighten, Great Dane answers the call and is committed to delivering a premium customer experience.

Source: Trailer Body Builders | May 3, 2019

Great Dane showcased several new trailer innovations and value-added services at TMC this year.

Great Dane’s display served to introduce its new “Great Doesn’t Stop” campaign, which highlights the company’s commitment to delivering premium value in its products, aftermarket services, and overall customer experience.

“Our Great Doesn’t Stop campaign celebrates partnership, dedication and going the extra mile,” said Chris Hammond, Great Dane’s executive vice president of sales. “We’re excited to introduce the campaign at TMC because this show is dedicated to the advancement of our industry; and this campaign reflects Great Dane’s commitment to innovation and valuable customer experiences.”

The equipment on display in Great Dane’s booth included:

• A 53’ Champion Sheet-and-Post dry van designed exclusively for Walmart and featuring a JOST KKS automatic coupling system. Another achievement in the move toward automation and creating safer, easier-to-use technologies for drivers, this system enablesfifth-wheel coupling with remote control and display as well as electrically powered landing gear with auto deploy and retract systems. The advanced technology of the JOST system helps to improve accuracy and lessen the chance for injury during the coupling process.

• A 28’ Champion Sheet-and-Post dry freight pup trailer customized exclusively for Estes Express Lines and featuring several options designed to maximize interior capacity. The trailer includes a Double Dex decking system and features a 5-inch wedge and galvanized steel side panels with vertical ‘A’ slots the full length of the trailer, providing for extremely flexible load securement.

The leader in the refrigerated transport sector

• A 53’ Everest Single-Temp reefer designed exclusively for Erb Group and featuring several solutions for advanced thermal efficiency, including Great Dane’s exclusive ThermoGuard interior lining that is standard with Microban antimicrobial protection to help promote a clean environment for temperature-sensitive deliveries. This trailer also showcases Great Dane’s high-performance floor design, which protects cargo from underneath and helps ensure proper temperatures. As food safety regulations continue to tighten in the United States and around the world, Great Dane answers the call by providing proactive solutions and innovative products.

A Sahara C-Series dry freight truck body built exclusively for Southeastern Freight Lines and featuring several innovative cargo loading solutions. The truck body includes a Double Dex captive beam system, a Maxon GPT-4 galvanized rear Tuk-A-Way liftgate, and Grote interior motion sensor dome lamps.


On the forefront of cold chain technology, Great Dane has been committed to refrigerated transport since the 1940s.

From pioneering the first reefer trailer to being the first OEM to build antimicrobial protection into its reefer liners, Great Dane sets the standard for temperature-sensitive deliveries and proactively addresses increased food safety regulations.

Great Dane and Microban have partnered to provide Microban antimicrobial product protection exclusively in Great Dane's refrigerated transport Everest reefers. The patented Microban technology is built into the Everest liners during the manufacturing process, resulting in antimicrobial protection for the life of the liner, measured using established international laboratory protocols. The technology does not wash off or wear away and helps provide ongoing protection against the growth of bacteria that can cause stains, odors and product degradation.

The benefits of Microban antimicrobial product protection include improved visible and invisible cleanliness, reduced odors and, ultimately, extended product life for Great Dane partners. Learn more at

Learn more about antimicrobial product protection by Microban®