The 3 Key Benefits of Antimicrobial Paint Additives

written by Kimberley Cherrington, International Marketing Manager at Microban

According to a report by Markets and Markets, demand for antimicrobial paint additives is increasing at a rapid rate. Experts project that the antimicrobial coatings market will reach a value of USD 4.19 Billion by 2021, with North American and European manufacturers leading the way in the production of antimicrobial paint products.

So what factors are spearheading this surge in popularity? In our latest blog post, Microban® discusses the three key benefits that are boosting the uptake of antimicrobial paint additives and why you should get involved.

Antimicrobial paint additives are effective against harmful bacteria

It's no secret that antibiotic resistance is set to cost the global economy $100 trillion by 2050. That's why health authorities worldwide are now favouring proactive infection control measures such as stringent cleaning routines, regular hand-washing, and intelligent surface protection.

Paints containing specific antimicrobial paint additives are effective against a plethora of microbes, including some antibiotic-resistant strains of bacteria. Suitable for use on an array of different surfaces, these innovative paints work to minimise the risk of cross-contamination, ultimately making them ideal for use in hygiene critical environments.

TIP: With proactive protection now being a key methodology in the battle against antibiotic resistance, integrating antimicrobial paint additives into your paint products could help you to penetrate an increasingly attentive healthcare market.

Antimicrobial paint additives help surfaces look better for longer

Antimicrobial paint additives have the ability to resist unsightly mould and mildew growth. This makes them a perfect addition to paints that are marketed for use in moist or humid environments, such as bathrooms.

TIP: If you are a paint manufacturer looking to be specified for residential or commercial construction projects, offering paints that can preserve the aesthetic qualities of walls, floors and other surfaces could be one way to get your brand noticed.

Antimicrobial paint additives can prolong the expected lifetime of paint products

Different types of paints have varied shelf-life expectancies. Unopened acrylic paints, for example, have been known to last for up to ten years, and it is not uncommon for unused oil-based paints to make it into their mid-teens. However, once the lids have been lifted and paints are exposed to air, they are at an increased risk of developing the intolerable stench and ill-favoured lumpiness so often associated with microbial paint contamination.

Antimicrobial paint additives have been proven to prolong the shelf-life of paint products. Their efficacy against bacteria and mould helps to minimise the risk of premature product degradation, ensuring paints remain usable for longer.

TIP: According to research by Gallup (2012), 66% of consumers are willing to pay more for antimicrobial products. If you are looking to differentiate your paints, integrated protection against fouling microbes is definitely a cost-effective feature worth exploring.

Why Choose Microban®?

Antimicrobial paint additives from Microban® are successfully utilised by global paint manufacturers, including David Frost and PPG (Taubmans) Our high-performing active ingredients are proven to work up to 8x faster than competitor equivalents, ensuring surfaces remain cleaner in-between cleanings.

For more information on how you can integrate proven antimicrobial protection into your paint products, contact Microban® today.

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