Procter & Gamble (P&G) launches Microban 24 in the UK

Feb 23, 2021

Following its unparalleled success in North America, Microban 24 has travelled across the Atlantic to help UK consumers keep their homes cleaner.

Microban 24 UK Launch 2

MELTON MOWBRAY, UK – February 22, 2021 // This week marks another major milestone event for Microban International. We are excited to announce that P&G, the world's largest consumer goods company, has officially launched Microban 24 in the UK.

Since its debut in North America in February 2020, Microban 24 has become a cleaning staple for households across the US and Canada. The range has sold out at most retailers within an hour of hitting shelves, and now represents some of the top-productivity SKUs in all of P&G.

The Microban 24 line of cleaning products offers unrivalled protection against bacteria in homes, not only initially killing 99.9% of bacteria and select viruses, but continuing to kill bacteria for up to 24 hours, even after multiple touches. Today’s market-leading antibacterial cleaners only kill on contact and allow bacteria to start growing immediately after a surface is touched again.

Discover the key differences between 24-hour residual disinfectants and built-in antimicrobial technology.

Microban 24 products are available in both Citrus and Fresh scent, in multiple package sizes, and are comprised of a Disinfectant Spray, a Multi-Purpose Cleaner, and a Bathroom Cleaner. The range is complementary to Microban’s built-in antimicrobial technology portfolio, working to maintain surface hygiene and cleanliness for longer.

Microban 24 can be purchased in Sainsbury’s, Morrisons, ASDA, Wilko, and a range of other retailers. For more information, please contact your Microban representative or visit the official Microban 24 website.

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.