P&G Launches New Line of Antibacterial Cleaning Products, Microban 24

Feb 27, 2020

Don’t worry about continuously reapplying this new antibacterial cleaner. Microban 24 keeps surfaces protected for 24 hours*.

Monday, February 24, 2020 7:24 am EST

CINCINNATI--(BUSINESS WIRE)--Today, P&G announced the launch of Microban 24, a new brand of antibacterial home sanitizing products that keeps surfaces protected against bacteria for 24 hours when used as directed. Not only does Microban 24 kill 99.9% of bacteria on contact, but it also keeps working throughout the day. Microban 24 provides a protective shield that keeps killing bacteria for a full 24 hours, even when the surface is touched or contacted multiple times.

Bacteria can survive on surfaces anywhere from several hours up to several days. In fact, under ideal conditions bacteria can grow and multiply every 20 minutes. The bacteria living on the surface are transferred to people through contact so anything we touch can possibly be a bacteria-contaminated surface. According to a recent survey conducted by The Harris Poll, 84% of Americans believe that their current household antibacterial products provide some level of lasting antibacterial protection beyond the moment of application**. What they don’t know is that many disinfectants allow bacteria to be reintroduced to surfaces after being touched.

“People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria,” said Martin Hettich, VP North America Home Care, P&G. “The antibacterial surface category hasn’t seen a true product innovation in a long time; we want to push beyond the status quo and offer families a new sanitizing product that keeps working around the clock. Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning.”

The power behind Microban 24’s proven technology relies on a unique, multi-layer protective shield that forms wherever you apply it and allow to air dry. This multi-layer shield then activates small amounts of bacterial fighting ingredients over time, providing continuous antibacterial protection for up to 24 hours when used as directed.

“I work in a salon and also have children at home, so for me to be able to clean something and then forget about it for 24 hours is amazing,” said Jennifer G., a consumer from Microban 24’s early test market. “I spray it at night before I go to sleep, and then the next day it’s good for everyone who’s cycling through.”

Microban 24 is available in three different forms: a Sanitizing Spray, a Multi-Purpose Cleaner, and a Bathroom Cleaner in both Fresh Scent and Citrus Scent. The Microban 24 product lineup is now sold at major retailers nationwide as well as online.

To learn more, please visit Microban24.com. Follow Microban 24 on Instagram and Facebook at @Microban24 for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.



Katherine Bartell, MSL New York
T: 646-500-7708

Mandy Ciccarella
P&G Home Care North America, Communications
T: 513-983-6628

*Microban 24 provides continuous protection against the Enterobacter aerogenes and Staphylococcus aureus bacteria, for up to 24 hours when used as directed.

**This survey was conducted online within the United States by The Harris Poll on behalf of P&G from March 21-25, 2019 among 2,040 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Katherine Bartell (katherine.bartell@mslgroup.com).