Since the second half of 2018, the Chinese automotive market has plunged deeper into recession. Most automotive manufacturers continue to speed up their R&D efforts, complying with the development trend of the "New Four Modernizations" and launching updated models.
Whilst COVID-19 has presented unforeseen challenges, it has also created new development opportunities. Chinese automotive manufacturers have responded quickly and are now investing heavily into finding ways to create "healthier cars" with smarter antibacterial surfaces.
On 15th April 2020, CHINAPLAS hosted an exclusive webinar to explore new material developments for car interiors. The online live broadcast connected 300+ experts from the fields of automotive manufacturing with Microban International Asia, as the company discussed ways to create hygienically cleaner car surfaces with built-in antibacterial technologies.
Microban was represented by Anke Lee, APAC Business Development and Customer Relationship Manager. Anke captivated the audience with her detailed presentation on built-in antimicrobial technology and how it can be engineered into a range of polymers and textiles to offer added surface protection in the cockpit. The presentation also covered regulatory considerations and how treated materials can be tested to prove efficacy.
The webinar was a huge success and the team at Microban look forward to participating in future events coordinated by CHINAPLAS.
For more information on antimicrobial treatments for car interiors, contact a member of the Microban team today.