Microban Unveiled New Brand Identity in Thailand

Nov 09, 2016


BANGKOK, THAILAND (November 9, 2016) --- On November 3, Microban International (Asia) Ltd. and Cityworld Group Co., Ltd. staged a Bangkok showcase of proactive antimicrobial product protection technology. With over a hundred attendees and support of the U.S. Embassy Commercial Section at Conrad Hotel Bangkok, prospective and current clients attended a working luncheon and exhibition of state-of-the-art technologies.

Founded in 1984, Microban is headquartered in North Carolina, U.S. specializing in customizing engineered technologies that offer antimicrobial protection in various product segments i.e. sportwear and footwear in textiles, food containers in consumer products, paint and cement in construction materials or healthcare products. Microban has partnered with more than 250 manufacturers worldwide including Santas, Tefal, Dunlop, GAP, and Sharp to help them differentiate their products through safe, durable and effective antimicrobial protection.

In recent research by Millward Brown, 80% of consumers believe that antimicrobial products are effective at preventing bacteria and 66% of consumers are willing to pay more for antimicrobial products. As a leader in antimicrobial technology, Microban has extended its promise beyond antimicrobial protection to bringing cleaner and better life to consumers with proactive ‘Protection that Lives On’, offering versatile antimicrobial, odor control, and surface modification technologies to prevent problems before they start.

With the new brand identity, Microban hopes for opportunities to collaborate with more potential partners to provide turnkey solutions that help its partners to develop innovative products which adds values and creates competitive advantages for their long-term business growth. Contact us for more information!

About Microban®

At Microban, we promise to redefine clean with proactive protection that lives on. Our proactive systems keep products cleaner and control odors by preventing problems before they start. Microban drives innovation by combining science and creative solutions that enhance high quality consumer, textile, industrial, and medical products around the world. Today the Microban brand and technologies are featured on more than 1,000 products worldwide. The company is headquartered in North Carolina with operations in North America, South America, Europe, and the Asia Pacific.

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(In photo from left)

Ms.Anke Lee: Business Development Manager, Microban International (Asia) Co., Ltd. Mr.Saran Atithanawat: Managing Director, Cityworld Group Co., Ltd. Mr.Jonathan Clapp: Senior Technical Manager, Europe and Asia, Microban (Europe) Ltd. Dr.Stephen J. Anderson: Commercial Attache, U.S. Embassy Commercial Section – Bangkok Dr.Martin Szeto: Managing Director, Asia Pacific, Microban International (Asia) Co., Ltd. Ms.Margaret Hanson-Muse: Minister Counselor for Commercial Affairs, Regional Senior Commercial Officer – ASEAN, U.S. Embassy Commercial Section – Singapore Mr.Gregory M. Wong: Commercial Counselor, U.S. Embassy Commercial Section – Bangkok Ms.Tracy Tsang: Marketing Manager, Microban International (Asia) Co., Ltd. Ms.Gary Lam: Business Develoment Manager, Microban International (Asia) Co., Ltd.