Microban International, the world’s leading provider of antimicrobial technologies and odour control solutions, has partnered with The Hoffman Agency, an award-winning public relations firm specialised in the science & technology sector, to further extend its brand presence and media relations in China.
Headquartered in the San Jose, USA, Hoffman has multiple offices across three continents including six in Asia. Microban will be working with Hoffman's communications teams in Hong Kong and Mainland China to raise awareness of the Microban brand. This will include educating target audiences on the strengths and capabilities of Microban, as well as working with Hoffman's market-leading digital experts to develop engaging content across a variety of Chinese social media platforms.
Graham Harvey, International Group Director, commented: "Microban is committed to growing our business in China. We've been present in the territory for more than a decade and have established two offices, an experienced R&D team and a loyal network of partner companies. Our appointment of The Hoffman Agency will further strengthen our presence here, especially at a time when product hygiene and cleanliness are more important than ever before. Hoffman's ability to encapsulate a brand through effective storytelling will facilitate greater engagement with Chinese manufacturers who are looking to create cleaner, fresher products. I look forward to working with them over the coming months."
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