Mannington Mills has announced an exclusive partnership with Microban® and will feature the surface protection technology on a majority of its ADURA® LVT products.
Now more than ever, a key consumer concern is around the cleanliness of their homes. In Mannington’s research, almost 90% of consumers responded that they want a floor that helps to keep their home cleaner. Microban® antimicrobial surface protection helps protect the surface of the floor 24/7 against the growth of bacteria and remains 99% cleaner than untreated surfaces.
“The incorporation of Microban® into our ADURA® line is a very exciting development,” said Jimmy Tuley, Vice President of Resilient Products for Mannington Residential. “All the products in our ADURA® Selling Solution have Microban® - ADURA® Max, ADURA® Rigid, and ADURA® Flex. This makes the power of the ADURA® Selling Solution that much more relevant, and it really simplifies things for the retail salesperson. By taking the customer to this display, they can offer the best of all worlds: beautiful styling, a choice of constructions to suit the application, and the added benefit of Microban®.”
Additionally, noted Tuley, “This amazing technology is built right into the wearlayer of the floor. It’s completely safe and it won’t wear off over time. And the consumer won’t pay a premium for it, either.”
ADURA® Flex products with Microban® will be available in February, and ADURA® Max and ADURA® Rigid will be available in May. In addition, all ADURA® Flex and about half of ADURA® Max constructions are made right here in the USA at Mannington’s LVT manufacturing facility in Madison, Georgia. The company says that during the first quarter of 2021, it will also offer Microban® on select sheet vinyl products, which are made at its company headquarters location in Salem, New Jersey.
Mannington Mills and Phenix Flooring are presenting sponsors at this years #TISE2021 Virtual Event! In collaboration with the Microban team, education content will be available on demand via TISE TV for show visitors featuring Mannington + Phenix whole home solutions.
Comprised of three world-class tradeshows: SURFACES | StonExpo/Marmomac | TileExpo events, The International Surface Event (TISE) is the largest North American floor covering, stone, and tile industry event and is THE industry marketplace for buyers, specifiers, and influencers to source products, gain design inspiration and develop their businesses.
The TISE TV featured video will allow attendees to hear directly from the Mannington Mills and Phenix Flooring on the highlights, innovations, and benefits of their Microban treated products. Viewers can watch as they introduce their products much like they would right inside their booths at the event.