K Fair 2025: the world's biggest plastics show
Microban International, a global leader in product protection technologies, returned to K 2025 in Düsseldorf, Germany—the world's leading trade fair for the plastics and rubber industry—to showcase its latest advancements in antimicrobial solutions that help brands deliver cleaner, longer-lasting, and high-performing products.
This prestigious international event, which brings together key players from across the global plastics value chain, served as a platform for Microban to highlight its position as industry leader.
Trade Talk Today with Microban
A highlight of the show was Microban's feature on Trade Talk Today, K's official video podcast. Stefan Brandt, Manager of Business Development at Microban International, joined host Michael Kreiss to discuss how Microban technologies are helping brands and manufacturers enhance product value, differentiate through innovation, and stay ahead in an increasingly competitive market.
Educating through interaction: the reaction-speed challenge
Visitors were invited to participate in Microban's reaction-speed game, an interactive feature that brought the concept of how fast bacteria can grow on surfaces.
Participants tested their reflexes by tapping illuminated 'bacterium' buttons as quickly as possible. The faster the reaction, the higher the score. Behind the fun was a meaningful message: bacteria can multiply quickly, often in as little as 20 minutes, underscoring the importance of innovative surface protection.
The game provided an engaging and memorable way to demonstrate how Microban antimicrobial technologies help products resist microbial growth, delivering continuous surface protection throughout the product's lifetime.
Engaging the industry: Microban press event
Microban hosted a press event on day two of the fair, welcoming trade journalists and publications for an in-depth presentation on the company's journey since K 2022.
During the session, Giorgio Rimini and Jonathan Clapp explored the growing need for antimicrobial agents in plastics, sharing market and consumer insights, as well as key drivers influencing demand.
Attendees also gained a detailed overview of Microban's latest technology developments and real-world case studies.
Key takeaways
As K 2025 came to a close, one thing was clear: collaboration and innovation continue to drive the plastics industry forward. Microban International was proud to connect with partners, customers, and innovators throughout the event, sharing insights on how advanced antimicrobial technologies can enhance product performance and durability.
We look forward to building on the meaningful conversations had at K 2025 and continuing to support the plastics industry as it innovates and grows.
