Step into freshness: antimicrobial socks by Aldi and Microban
About Aldi
Aldi is a leading global discount supermarket, operating more than 12,000 stores across 18 countries. Founded by brothers Karl and Theo Albrecht, Aldi has built its reputation on offering high-quality groceries and everyday essentials at consistently low prices. The company is dedicated to delivering products that match or surpass the quality of national brands while keeping value at the forefront for consumers.
Although Aldi carries some branded goods, over 90% of its range consists of exclusive private-label brands, including Village Bakery, Plant Menu, Mamia, Aldimania, and Crane.
The dirty truth about socks
Feet are renowned microbial hotspots. When enclosed in socks, they are exposed to a warm, moist environment that encourages the growth of bacteria and fungi. These microbes feed on sweat and dead skin cells, producing the compounds that cause unpleasant odors. Socks can also collect microbes from floors, gym mats, and other surfaces, contributing to stains, odors, and premature material wear. Studies have shown that socks worn for just 12 hours harbour higher microbial counts than any other piece of clothing.
Aldi x Microban: freshness that goes the distance
Microban technology is currently featured in Aldi’s Crane sports socks. Built in during manufacturing, this protection helps inhibit the growth of odor-causing bacteria, keeping the socks fresher for longer.
Key benefits of Crane socks enhanced with Microban technology
- Protected from stain and odor-causing bacterial growth between washes
- Stay cleaner and fresher for longer
- Easier to keep clean
- Enhanced longevity
- Improved comfort for daily wear
- Feature a globally registered technology with a proven history of safe and effective use
