Microban Redefines Plastics at CHINAPLAS 2021

Apr 21, 2021


Microban was honoured to participate in CHINAPLAS 2021, which represented the 34th International Exhibition for Plastics and Rubber. Read the official event summary to learn how Microban redefined plastics for thousands of manufacturers.

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The Show

CHINAPLAS is Asia's No.1 and the world's No.2 plastics and rubber trade fair. Founded in 1983, CHINAPLAS has become a distinguished meeting and business platform for these industries and has also largely contributed to their prosperous development. The event is certified as "UFI Approved" by Union des Foires Internationales, the Global Association of the Exhibition Industry.

Organised by The AdSale Group, CHINAPLAS 2021 centered on the themes of New Era, New Potential, and Innovation for Sustainability. The event was held at the Shenzhen World Exhibition and Convention Center from 13-16 April and attracted more than 200,000 visitors.

Watch the video below to discover Microban solutions for plastics

The Mission

The aftermath of the global pandemic combined with a call for greater environmental responsibility is shaping the future of plastics. 72% of consumers admit they now worry about exposure to bacteria, while 85% are actively making choices to protect the environment*. That’s why manufacturers worldwide are looking to create smarter plastic products that address both cleanliness and sustainability concerns.

Microban's mission is to redefine the hygiene, cleanliness, and sustainability of plastic products, helping to contribute to a cleaner world and a more circular economy. Our presence at CHINAPLAS served to educate industry professionals on built-in antimicrobials and how they improve product performance whilst also alleviating consumer anxieties.

The Pre-Show Webinar

73% of consumers are now concerned about the presence of bacteria in their kitchen. More than half say they feel anxiety during food preparation and a further 61% claim they worry about bacteria on surfaces when eating out at restaurants*. However, awareness of the hygiene of kitchen utensils still needs to be improved, with less than 1/3 of consumers using separate chopping boards for raw meat and ready-to-eat/cooked food.

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The nature of their use means food-contact products are readily contaminated by bacteria. This is often the result of human contact, food residues, or re-use of items for multiple purposes. Combine these conditions with moisture and non-adherence to cleaning regimens, and bacteria will thrive.

On 31st March, Winnie Chen and Jun Xu delivered an exclusive pre-CHINAPLAS webinar entitled 'Redefining Kitchenware Products with Built-In Antimicrobial Technology'. Attracting more than 200 attendees, the presentation educated manufacturers on ways to create smarter kitchenware and home appliance products that stay cleaner and last longer.

The Booth

Microban occupied booth 15B29 at CHINAPLAS, which was situated in the renowned Additives Hall. Our vibrant, stylish stand covered 36sqm of space and showcased key product applications such as automotive, home appliances, building materials, and consumer electronics.

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Microban welcomed several hundred visitors over the 4-day period and established many new business relationships. Microban's message was clear: we strive to redefine the hygiene and sustainability of plastics through the intelligent application of built-in antimicrobial technology.

The Microban Takeover

The Microban brand dominated much of CHINAPLAS 2021. Our advertising efforts included a pre-show webinar, Tech Talk presentation, 2x glass banner stickers outside Hall 15, a comprehensive WeChat promotion, a 5-minute interview with CHINAPLAS Live, pre and post-show communications, a feature in the medical plastics show news, and participation in the Innovation of the Year video platform.

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The Media Coverage

Day 1 of CHINAPLAS saw Microban engage with several China media, including Shenzhen Economic Daily, Automobile Parts, and China Appliance.

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The team accommodated a media booth visit, group interview, and welcome lunch. Jun Xu, Business Development Manager, also participated in a 5-minute interview with CHINAPLAS Live 直播 on Day 2, where he discussed our antimicrobial solutions for automotive interiors.

The Tech Talk

On Day 3 of CHINAPLAS, Winnie Chen delivered an informative Tech Talk presentation discussing built-in antimicrobial technologies for plastics. The talk covered compatible additive formulations, methods for testing antimicrobial performance, and global regulatory considerations. Winnie also explored common industry applications including plastics in automotive, consumer electronics, construction, and packaging.

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The presentation was greatly received by members of the audience who were able to unlock exclusive insights into antimicrobial actives, including efficacy data on bacteria and viruses.

The Future of Plastics Starts with Microban

One thing is clear - Microban technologies help manufacturers of all sizes create cleaner, fresher and more sustainable products. Our solutions can be integrated into pretty much any plastic material, delivering permanent surface protection against bacteria, mould and mildew growth. In a world where product hygiene and durability and now more important than ever before, Microban represents the perfect innovation partner for your product development initiatives.

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For more information on Microban antimicrobial technologies for plastics and rubber, please contact us today. A member of our friendly team will get in touch with you as soon as they can.

*Multi-sponsor Surveys (2020)