In the present era of heightened cleanliness awareness, offering products that stay cleaner between cleans has become a compelling selling point for brands and manufacturers. As 72% of consumers express concerns about exposure to bacteria daily, attention turns to tiled and stone surfaces commonly used in kitchens and bathrooms.
In the latest feature of Tile and Stone Journal, Jonathan Clapp discusses the rising demand for antimicrobial technologies, which aim to restore consumers’ peace of mind by delivering inherently cleaner surfaces and worktops. Jonathan also explains how partnering with an antimicrobial expert can help manufacturers identify the most appropriate technology for each unique application.
