Consumers are increasingly concerned about the environmental impact of their purchasing decisions and are actively seeking sustainable and eco-friendly options. To avoid getting left behind, brands and retailers must prioritize sustainability, and consider new technologies that enhance material performance and longevity.
3 key drivers for sustainable textiles
Environmental impact: The textile industry is one of the most polluting industries in the world, with significant environmental impacts including water and air pollution, greenhouse gas emissions, and the depletion of natural resources. Sustainable fashion has a smaller carbon footprint, reducing the industry’s negative impact on the environment.
Resource conservation: The fashion and textile industry is resource and water intensive. Sustainable textiles, however, are often made using recycled or renewable materials. This reduces the need for new resources and minimizes waste from overproduction.
Government regulations: Governments around the world are implementing regulations aimed at reducing the environmental impact of the textile industry. Brands that prioritize sustainability are better positioned to comply with these regulations and avoid potential fines and penalties.
The future of textiles starts with sustainable technologies
Microban China is honored to co-sponsor and present an upcoming webinar hosted by E-Dyer, a prominent industry platform for textile and apparel professionals.
The webinar entitled “Redefining Cleanliness for Textiles with Next-Gen Antimicrobial and Odor-control Technologies” will explore metal-free solutions for creating more sustainable textile products.
The webinar will also explore global regulations, test methods for demonstrating product performance, and brand case studies.
Presented in Mandarin, this is a must-attend event for retail brands, textile manufacturers and anyone in China interested in improving the sustainability, aesthetics, and lifetime value of textile products.