Hush Little Baby, Don’t Say a Word, Mama’s Going to Get You Antimicrobial Protection

There is nothing more precious to us than our little ones, which is why their health and safety is your top priority as a parent and one of our highest priorities at Microban®. Even before your babies are mobile, they touch and encounter products, like car seats, high chairs, strollers, and other baby care products that are susceptible to bacteria. At Microban, we partner with companies to create custom antimicrobial protection and treatments to give parents, like you, the peace of mind they deserve.

How Antimicrobial Protection Protects Products & Adds Value

Parents -- did you know that:

84.9% of consumers in a recent AYTM study said they were concerned about the presence of bacteria on baby care products and 71% would be willing to pay a higher price for products treated with antimicrobial protection? 

Since you’ve got your hands full with your kiddos, we are willing to bet the last thing on your mind was the most recent AYTM study, so we’ve got you covered. 

In short, the statistics above, are just one of the many reasons that over 250 partners are currently leveraging our Microban brand for antimicrobial protection in their products. In addition to protecting products from bacteria and germs, our antimicrobial treatments add value to products by extending a product’s useful life. By fighting germs and bacteria, products are slower to degradation and are less likely to be impacted by stains and odors. 

So, for you moms and dads, that means more hand-me-downs for baby #2 and #3 – or hey, maybe even some suitable re-gifts to some expectant family members or friends (we won’t tell and neither will our antimicrobial protection). 

Some Babies are Born with Silver Spoons, Ours are Born with SilverShield®

SilverShield technology is one type of Microban antimicrobial protection built in to baby products during the manufacturing process and can be specifically formulated for the protection of baby care products. 

This specialized antimicrobial protection does not wash off or wear away on the products it is built into, and because of its unique geometry and highly-efficient release mechanism, SilverShield reacts up to 8x faster than other silver antimicrobial treatments. 

Ideal Applications for SilverShield Antimicrobial Protection Include: 

  • Car Seats
  • Bathtubs 
  • Highchairs 
  • Diaper Bags 
  • Strollers
  • Baby Changing Stations 

If you are wondering what happens if your baby comes into oral contact with a product with SilverShield protection? Not to worry! Microban SilverShield protection is food-contact approved and meets the requirements for baby care products set forth by the Consumer Products Safety Commission and Consumer Product Safety Improvement Act. 

Antimicrobial Protection for Product Needs 

Beyond just a logo and brand assurance, Microban provides our partners with regulatory oversight, technical development, training, and marketing support. 

One partner, Karibu™, worked with our Microban team to customize an antimicrobial application for baby folding baths. Through incorporating a built-in antimicrobial treatment into their manufacturing process, their folding baths now inhibit the growth of harmful bacteria, mold, and mildew on the entire product, giving their consumers the highest quality products, topped with an intangible peace of mind. 

If you would like more information about how Microban SilverSheild, or any of our other Microban antimicrobial technologies, can give your baby products the antimicrobial protection your consumers deserve, contact us today