The kitchen is often the hub of any home. It’s where we prepare and cook the family meals, sit down and eat, as well as store a lot of our food and drinks. Busy family life of course means that spills and stains are inevitable, and kitchen counters often take the brunt of the mess. With that in mind, consumers are looking for antimicrobial countertops that are able to withstand these types of issues. That’s where our antimicrobial technology comes into play.
In this blog, we will look at how antimicrobial countertops can harbor high amounts of stain-causing microbes, and how kitchen counter manufacturers can benefit from infusing antibacterial additives within their products.
The Case for Antimicrobial Countertops
Countertops deteriorate quicker due to harmful stain and odor-causing microbes. Unless a consumer is pristine with their cooking preparation, spills and messes are extremely likely to occur on kitchen counters. This, combined with the microbial growth that is continuously developing on the counter surface, can provoke stains and odors. Consumers use disinfectants in order to decontaminate their counter surfaces and to keep them fresh and clean, but this is a short term solution when compared with antimicrobial countertops. When unprotected counters become prone to microbial growth, stains and odors promptly reappear and the consumer needs to use the disinfectant once again.
Then there is the issue of harmful microbes from raw meat during food preparation. If the microbes (often from the juice of raw meat) are transferred onto an unclean kitchen counter, it’s highly likely to be transferred to other items in the kitchen. These concerns can be avoided with antimicrobial countertops. Additionally, allowing microbes to contaminate kitchen counter surfaces and provoke issues like stains, odors and mold is not only a concern for cleanliness-conscious consumers, but it can actually quicken the deterioration of the counter. The microbial growth can cause discoloration and damage the counter over time, both of which can lead to the degradation of the product.
Extended Your Counter’s Life with Antimicrobial Countertops
Below is an example of an unprotected kitchen counter (left), and an antimicrobial countertop that has Microban® technology built-in (right). As you can see, the countertop which has Microban antimicrobial protection built in efficiently inhibits potentially product-damaging microbial growth.
By infusing your kitchen countertops with antimicrobial technology, you are able to provide consumers with a product that meets the quality expectations that they demand, but also provides a huge amount of extra value.
Why partner with Microban for antimicrobial countertops?
- Infuse your product with Microban antimicrobial technology and gain category and/or territory exclusivity.
- Microban provides the complete solution with turnkey support, including technical development, regulatory assistance, patent counsel and marketing support to get you to market quickly and efficiently.
To learn more about Microban antimicrobial countertop technology or to discuss if your product range could benefit from antimicrobial technology, simply contact us today!