Case Studies

Consolidation and big box formats have made the retail landscape extremely competitive. As a result, retailers are pushing manufacturers to bring differentiators to their product categories. Microbes® antimicrobial solutions helps many companies—including those highlighted below—deliver unique selling propositions. In numerous cases, our partners are the first to bring antimicrobial and odor-capture solutions to market in their respective product categories.



Quickie features Microban® antimicrobial product protection in several of its product lines including the Home Pro line of cleaning tools.   Left unprotected, cleaning tools can be a breeding ground for bacteria, mold and mildew.  The 24/7 protection of Microban antimicrobial technology helps prevent the growth of odor causing microbes on Quickie cleaning tools between uses.  This compelling consumer benefit helps improve product mix for both Quickie and its retail partners by providing consumers with a powerful incentive to trade up to their professional series of cleaning tools, which retail at a higher price point. 


Metro is the world’s leading supplier of foodservice storage, handling and transport solutions. The company is committed to product innovation in a continuing effort to bring their partners better products and protect their business from offshore competitors. The exclusive benefits of the Microban brand provides Metro products with a point of difference that their partners want and can only get from Metro. The introduction of Microban protection has been an effective strategy for maintaining the company’s pricing position in an increasingly competitive product category being flooded with offshore competitors.


DAP is the market leader in sealants and led the market with the introduction of Microban® antimicrobial product protection in their Kwik® Seal Plus® line of kitchen and bathroom sealants in 2001. Based on their success, their competitors have launched competitive antimicrobial product offerings, but only DAP products have the Microban® brand which is the most recognized and trusted brand of antimicrobial protection. The Microban brand continues to help DAP protect their leadership position in a competitive category.

Venture Products

Venture Products, LLC  manufactures and markets an extensive lineup of mats and flooring products, including fitness mats and flooring (ideal for use during yoga and Pilates training, or with various types of exercise equipment), anti-fatigue flooring (perfect for home workshops and garages), and children’s play mats, along with a range of peripheral products.  By adding Microban, Venture Products  was able to maintain distribution for their anti-fatigue flooring  and gain shelf space and increase distribution for their yoga mats in an increasingly price competitive category by prominently featuring Microban antimicrobial protection as a compelling point-of-difference at the below retailers.


Phifer Incorporated led the window screening industry with the introduction of Microban® antimicrobial product protection in their SheerWeave® interior solar control fabrics and SunTex® exterior sun shading products.

Microban® technology is also exclusive to Phifertex® designed fabrics for outdoor furniture use and specialty insect screening mesh such as PetScreen® and Tuffscreen®. Phifer credits the Microban partnership as a key component to growing and maintaining market share while delivering on the Phifer commitment of value and innovation to its partners worldwide.