Microban® Antimicrobial Partners Refresh Retail Landscapes
Consolidation and big box formats have made the retail landscape extremely competitive with increased shelf space and new distribution methods. As a result, retailers are pushing manufacturers to bring the latest news to their product categories. Microban antimicrobial product protection is a compelling consumer benefit that many partners are pioneering in their product industries.
Partners that use Microban antimicrobial technologies have leveraged the Microban brand as exciting news to secure incremental product distribution and, in some cases, to defend valuable existing shelf space.