Venture Products Case Study

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Venture Products, LLC manufactures and markets an extensive lineup of mats and flooring products, including fitness mats and flooring (ideal for use during yoga and Pilates training, or with various types of exercise equipment), anti-fatigue flooring (perfect for home workshops and garages), and children’s play mats, along with a range of peripheral products. By adding Microban, Venture Products was able to maintain distribution for their anti-fatigue flooring and gain shelf space and increase distribution for their yoga mats in an increasingly price competitive category by prominently featuring Microban antimicrobial protection as a compelling point-of-difference at the following retailers:

  • Academy Sports and Outdoor
  • K-Mart
  • Sports Authority
  • Dick's Sporting Goods
  • Big 5 Sporting goods
  • Sears