Silestone Case Study


Looking for a way to innovate and differentiate from their competition, Silestone® created the first countertop with built-in Microban® antimicrobial product protection. Microban protection is built-in to the countertop, so it works 24/7 even between cleanings to keep Silestone countertops cleaner by helping to prevent the growth of stain causing bacteria on the surface of the countertop. The introduction of Microban protection helped increase Silestone's annual revenue 38%. It also helped increase their overall market share by 48%.