Quickie Case Study

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Quickie features Microban® antimicrobial product protection in several of its product lines including the Home Pro line of cleaning tools. Left unprotected, cleaning tools can be a breeding ground for bacteria, mold and mildew. The 24/7 protection of Microban antimicrobial technology helps prevent the growth of odor causing microbes on Quickie cleaning tools between uses. This compelling consumer benefit helps improve product mix for both Quickie and its retail partners by providing consumers with a powerful incentive to trade up to their professional series of cleaning tools, which retail at a higher price point.