Metro Case Study


Metro is the world’s leading supplier of foodservice storage, handling and transport solutions. The company is committed to product innovation in a continuing effort to bring their customers better products and protect their business from offshore competitors. The exclusive benefits of the Microban brand provides Metro products with a point of difference that their customers want and can only get from Metro. The introduction of Microban protection has been an effective strategy for maintaining the company’s pricing position in an increasingly competitive product category being flooded with offshore competitors.