DAP Case Study

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Dap

DAP is the market leader in sealants and led the market with the introduction of Microban® antimicrobial product protection in their Kwik® Seal Plus® line of kitchen and bathroom sealants in 2001. Based on their success, their competitors have launched competitive antimicrobial product offerings, but only DAP products have the Microban® brand which is the most recognized and trusted brand of antimicrobial protection. The Microban brand continues to help DAP protect their leadership position in a competitive category.