Dal-Tile Case Study

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Dal-Tile Corporation, a subsidiary of Mohawk Industries, manufactures, distributes and markets high-quality ceramic tile and natural stone products. Mohawk Industries ceramic tile products are used throughout the home and are marketed under the Daltile®, American Olean® and Mohawk Tile® brands. Dal-Tile is the largest ceramic tile manufacturer in the U.S. and one of the largest tile manufacturers in the world. Dal-Tile was the first to the market with wall and floor tile that incorporated Microban® antimicrobial protection, a compelling benefit they are leveraging to develop products that add value for their customers and help them grow their market share.