Consolidation and big box formats have made the retail landscape extremely competitive. As a result, retailers are pushing manufacturers to bring new news to their product categories. Microban® antimicrobial solutions offer a compelling consumer benefit that many partners are pioneering. In numerous cases, our partners are the first to bring antimicrobial solutions to market in their respective product categories. Learn more about Microban antimicrobial solutions by reading our interesting case studies.
Rubbermaid® consumers are willing to pay more for Microban® antimicrobial protection in the commodity sinkware category.
Microban® and Phenix Flooring set out to develop a best-in-class carpet that stays cleaner and fresher for longer, and meets consumer expectations for a specific look and feel.
In partnership with IFS Coatings and Spectrum Brands, the Microban® team set out to create a process that would both meet the rigorous durability requirements of door hardware, and provide an added level of protection for these high touch surfaces.
By creating the first countertop with Microban protection, Silestone increase their annual revenue by 38% and their market share by 48%.