Antimicrobial Solution Case Studies

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Consolidation and big box formats have made the retail landscape extremely competitive. As a result, retailers are pushing manufacturers to bring new news to their product categories. Microban® antimicrobial solutions offer a compelling consumer benefit that many partners are pioneering. In numerous cases, our partners are the first to bring antimicrobial solutions to market in their respective product categories. Learn more about Microban antimicrobial solutions by reading our interesting case studies.

Dal-Tile

Dal-Tile Corporation, a subsidiary of Mohawk Industries, manufactures, distributes and markets high-quality ceramic tile and natural stone products.

Rubbermaid®

Rubbermaid® consumers are willing to pay more for Microban® antimicrobial protection in the commodity sinkware category.

DuPont

Microban antimicrobial technology became a key component to delivering on the DuPont commitment to scientific innovation.

BISSELL®

BISSELL® captured market share in the higher end of the mass market vacuum segment.

Koala Kare®

The Microban brand helped Koala Kare® address patron concerns while defending their market leadership position in diaper changing stations.

Metro

Microban protection helped Metro® maintain its pricing position despite increased competition.

DAP®

DAP® led the market with the introduction of Microban antimicrobial product protection in their Kwik® Seal Plus® line of kitchen and bathroom sealants.

Venture Products

By adding Microban, Venture Products was able to increase distribution for their yoga mats in an increasingly price competitive category.

Phifer

Phifer credits the Microban partnership as a key component to growing and maintaining market share while delivering on the Phifer commitment of value and innovation to its customers worldwide.

Silestone

By creating the first countertop with Microban protection, Silestone increase their annual revenue by 38% and their market share by 48%.