Antimicrobial Materials for Appliances
Appliance housings may look clean and shiny, but they can harbor significant levels of microbes. This is especially true in the kitchen. Typical polymers used for appliances include ABS, PS and PC. All these can be treated with Microban antimicrobial technologies to inhibit the growth of microbe populations that can damage appliance surfaces. Microban technology can be added easily during the manufacturing of these products (injection molding, extrusion, RIM molding, etc.) for optimum antimicrobial material product protection.
From beginning to end, Microban proactively collaborates with every client during the product development process. We cover all antimicrobial material bases during the planning phase before Microban engineers begin designing product best-fitting antimicrobial additives. After testing this array of compounds, our experienced team identifies the ideal chemical properties your appliances need to fight uncontrolled microbial growth. At this point, Microban ensures correct antimicrobial performance and supports clients with marketing support, regulatory approvals and patent counseling.
Market Share Gains with Microban® Protection
'Microban recently conducted market research with consumers in the market for refrigerators to measure the impact of Microban antimicrobial protection on consumer purchase preference. The research included a control cell in which consumers were asked to indicate their buying preference after viewing product concepts for the three leading brands currently on shelf at big box retailers. In the second research cell, all other variables remained constant and Microban antimicrobial protection was added as a feature for one of the leading brands.
The addition of Microban antimicrobial protection increased consumer purchase preference for that brand significantly with a +14 point shift in market share; an increase of +38% in consumer purchase preference.