The Microban® brand can provide valuable pricing leverage in the marketplace. Microban antimicrobial protection provides a compelling benefit that consumers are looking for in the products they buy. Microban partners are leveraging that demand and the value of the Microban brand to gain important pricing power that can either be used to enhance or protect manufacturer and retailer margins.
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“Microban® antimicrobial protection gave our sinkware products a meaningful point of difference that our consumers were willing to pay more for.”
Robert Jones Director Channel Marketing Foodservice Rubbermaid
