Market Share

The Microban® brand provides a point of difference that many Microban partners use to gain or defend market share. Microban antimicrobial protection is a compelling benefit that can influence consumer brand choice at the point of sale. So whether you’re the market leader defending your market position or a second or third position challenger brand looking to steal share, the Microban brand can be a powerful point of differentiation in the market place.

BISSELL® leveraged the Microban® brand and a new HEPA filtration feature for the launch of the Healthy Home Vacuum™ designed to capture market share in the higher end of the mass market vacuum segment.
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The Microban brand helped Koala Kare® address patron concerns while defending their market leadership position in diaper changing stations.
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Microban® 3G™ silver antimicrobial technology is helping Daltile to secure and reinforce their market leadership position and capture important new business.
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Testimonial

“We utilize Microban® antimicrobial protection in the BISSELL® Healthy Home Vacuum™ and our ProHeat 2X® Select Deep Cleaner. Microban assisted us in the development of consumer compelling claims that were relevant for each of these products and that met EPA regulatory guidelines.”

Jim Krzeminski
Executive Vice President
BISSELL Homecare