Distribution

Consolidation and big box formats have made the retail landscape extremely competitive. As a result, retailers are pushing manufacturers to bring new news to their product categories. Microban® antimicrobial protection is a compelling consumer benefit that many of our partners are the first to bring to market in their product categories. Microban partners have leveraged the Microban brand as new news to secure incremental product distribution and in some cases to defend valuable existing shelf space.
Microban® antimicrobial technology brought much needed news to the long neglected Amana® brand following acquisition of the brand by Whirlpool®.
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The Microban brand provides a unique and compelling point of difference that’s helping Rubbermaid® Commercial gain important support from their distribution network and steal market share from wooden high chairs.
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The Microban brand was part of a bundle of features designed for the DuPont® entry into air and water filtration products.
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Testimonial

"Microban antimicrobial protection provided the Amana brand with much needed innovation that's helping jump start the company's revitalization of the Amana brand."

Rodolfo Torello
Director of Amana Brand
Whirlpool Corporation

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