The Microban® brand is a trustmark and point of differentiation that can help you to grow and defend your business in a competitive marketplace. Microban partners are leveraging the power of the Microban brand to create market opportunities for:

Pricing power
The Microban brand can be leveraged to enhance your pricing leverage in the market.

Market share
The Microban brand can help category leaders defend their market position and category challengers to steal market share.

Product mix
The Microban brand provides a compelling reason for consumers to trade up their purchase and thus can help you improve your product mix.

Distribution
The Microban brand provides important new news that you can leverage with retailers to obtain new distribution or increased shelf space.

The Microban® brand is part of a growing list of powerful ingredient brands such as, Lycra®, Intel®, Teflon®, Gore-Tex®, Nutrasweet® and many others that are helping companies to effectively communicate new and compelling benefits and features to their customers.

Click here to learn how you can become a Microban partner.
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Did You Know?

In a recent Gallup poll*, 75% of consumers reported that they prefer to purchase products with antimicrobial protection. The result, more than 7 out of 10 consumers report usage of 6 or more antimicrobial products.
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