Microban provides extensive marketing support to help ensure the success of our new partners. Your Microban marketing representative can provide assistance on recommended product claims, sales training materials, packaging concepts that illustrate how to communicate the benefits of Microban® antimicrobial protection, retailer presentation materials, press releases and more. All designed to help you effectively launch the Microban benefit in your product.

Microban also has an extensive library of quantitative and qualitative market research across a breadth of product categories and consumer groups. This research helps us provide our partners with the knowledge needed to provide expert claims guidance, as well as insight into potential market strategies for leveraging the Microban brand. The Microban marketing team also frequently conducts custom research for partners to acquire category specific knowledge for a new partner and to provide that partner with assistance in selling the Microban brand and benefit to their customers.

And finally, perhaps the most important type of learning comes from other
Microban partners who are leveraging the power of the Microban brand in their products today. We facilitate learning among partners by capturing partner best practices and lessons learned from a growing number of partners around the world.

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Questions?
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+1-704-875-0806 or Contact Us

Testimonial

“The Microban Marketing team is an invaluable resource, helping us with claims development, packaging, hangtags and even print ads.”

Shannon McWilliams
VP Marketing
Doskocil Manufacturing

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