DAP Corp

DAP markets reliable, long-lasting sealant products for contractors and do-it-yourselfers. Headquartered in Baltimore, Maryland, DAP is a leading manufacturer of caulks, sealants, adhesives, insulating foam, spackling, glazing, and other general patch and repair products.

The primary function of a kitchen and bathroom sealant is to keep water from seeping behind the sinks, showers and tubs in a home. However, the constant water assault in these environments makes the caulk itself a target for microbes. Thus, DAP Kwik Seal Plus kitchen and bathroom sealants were the first DAP products to be introduced to the market with Microban antimicrobial product protection.

The market place success of this introduction has led to the subsequent launch of several additional DAP products with Microban antimicrobial protection including the Alex Ultra line of general purpose sealants and DAP Kwik Seal Plus Basement Paint. The company competitors have tried to duplicate the early success of DAP by introducing antimicrobial protection into their own sealant products. However, DAP has maintained their market advantage because of their exclusive rights to the use of the Microban brand. Consumer recognition of the Microban brand has provided DAP with an enduring point of difference that continues to drive consumer preference.