Why Microban

Leading Ingredient Brand
The Microban® brand is the global leader in built-in antimicrobial protection – with brand awareness levels that rival those of other ingredient brands such as, Intel®, Gore-Tex® and Lycra®. The Microban brand is a valuable trustmark that will reassure your customers they’re getting safe, durable and effective antimicrobial protection.

Value Creation
Microban partners have successfully leveraged the Microban brand to grow their businesses by improving their pricing leverage, gaining or defending market share, improving product mix and securing new distribution.

Increased Purchase Interest
In a recent Gallup poll, 75% of consumers reported they prefer to purchase products with antimicrobial protection. In addition, hundreds of quantitative market research studies have demonstrated that the Microban brand can greatly influence consumer purchase preference, delivering significant improvements in pricing leverage, market share and/or product mix.

Exclusivity
Microban partners frequently enjoy category and/or territory exclusivity. The Microban brand is a valuable point of differentiation that generates an enduring competitive advantage in the marketplace.

High Return On Investment
When compared with alternative value creation strategies such as increased advertising, line extensions and new product launches, incorporating Microban antimicrobial protection in your products is a high return on investment opportunity.

Retailer Familiarity
Retailers around the world recognize the power of the Microban brand, recognition our partners are leveraging to bring value to their consumers and their retail partners. The Microban brand can be found on over 1000 products of leading manufacturers with distribution at major food, drug, mass and home improvement retailers.

Complete Solution
Microban provides you with turnkey support including technical development, regulatory assistance, patent counsel and marketing support.

Technology Neutral
Microban utilizes a broad range of antimicrobial technologies to meet the specific needs of your product application. We’ll evaluate your efficacy requirements, manufacturing processes, product usage conditions and durability needs to find the right antimicrobial solution for your unique product.

Low risk
Over 250 smart companies are leveraging the Microban brand as an important point of differentiation to help grow their businesses. We can provide you with case studies, testimonials, learnings and best practices of Microban partners who have already experienced the power of the Microban brand.

Partner Satisfaction
Microban wins when our partners win, so we’re dedicated to providing all of our partners with the support they need to succeed.

Click here to download our 'Why Microban' PDF

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