Microban Antimicrobial Product Protection

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Gallup Poll Shows Microban® Brand Awareness Up 7 points in US

December, 2008

In a 2008 Gallup poll, Microban® aided brand awareness in the United States rose to 41% up more than 20% over the last two years. The increase represents a steady increase in consumer awareness of the Microban® brand. In addition, the same poll showed that Microban brand awareness has begun to rival that of other well known ingredient brands such as, Intel®, Lycra® and Gore-Tex®. Meanwhile, other antimicrobial ingredient brands continue to languish at around 10-15% aided awareness.

“A company’s greatest asset is often not captured on its balance sheet, but in the hearts and minds of its consumers” said Kathy Hall, VP of Marketing for Microban International. “Our job is to help our partners capture the hearts and minds of their consumers by providing them with the peace of mind of Microban® antimicrobial protection.” The Microban brand has become a consumer trust mark for safe, durable and effective antimicrobial protection.

The recent Gallup poll also showed continued consumer concern about day to day exposure to microbes, such as bacteria, mold and mildew. In fact, the number of heavy users of antimicrobial products, those using eleven or more products, nearly doubled over the last two years from 24% in 2006 to 40% in 2008 reporting heavy use of antimicrobial products. The increased awareness of consumers about the presence of microbes coupled with the hectic pace of today’s society has consumers increasingly looking for the added cleanliness and peace of mind that products with antimicrobial protection can provide.
 

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© 2012 MICROBAN INTERNATIONAL
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