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Microban Publishes eBook on Ingredient Branding

March, 2009

 In January of this year, Kathy Hall, VP of Marketing for Microban International, spoke at the American Marketing Association bi-annual marketing conference. The conference brought together thousands of marketers to hear and learn from leading marketers across a breadth of subjects.

 “Marketers are looking for ways to innovate and grow their businesses, even in tough economic times” said Hall. “It’s no longer feasible to innovate only when times are good, the growing influence of retailers and distributors has marketers looking for new ways to bring consumer innovation to market even in a down economy.” David Meyers, CEO who co-authored the book added, “ An ingredient branding strategy can be a low cost/low risk alternative to traditional marketing tools. The right ingredient brand can provide a compelling consumer benefit and provide the host marketer with valuable product differentiation.”

If you’d like to read the new online e-book entitled, “INGREDIENT BRANDING. The Secret Ingredient to Growing Your Business” you can click on the following link: www.ingredientbrands.com.

 

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